Tired assets

When I joined the Jackson Hole Conservation Alliance as a Communications and Outreach Manager, I set out to revitalize our image. After 45 years, a lot of things had changed in Jackson Hole; it had more than quadrupled in population, and the businesses and nonprofits kept pace. Most logos and brands there are represented by the iconic, if not cliche, silhouette of the Teton range.

With a new design, I hope we will stand out and appeal to a broader audience. Here is the pitch I presented to the board, my goal was to retire our Teton logo and launch a new funding source through membership subscription. It was accepted, and we are moving forward.